The penultimate post in my Bookbub Insights series deals with that age-old question: how to get more readers to review your book. Following my post, How to Score Great Amazon Reviews: Resources and More, I will now include here some of Bookbub’s ideas on the subject, along with mine.

1. Use your Platform

When I launched Infinite Waters, I had seven reviews within a single week. With Runaway Smile, I had 30 reviews within a month. How?

A couple of weeks before launching Infinite Waters, I sent ARCs (Advance Review Copies) to several of the friends I’ve made through this blog. These are people who have read and enjoyed my work, so I know they will welcome the opportunity to review it.

With Runaway Smile, the large file size (over 20 MB) meant that it was hard to email a copy. So, I followed an alternative route…

After focusing on both stand-alone releases and books that are part of a series, this last post in my Bookbub Insights series suggests nine different ways to promote any book. Some of these you may be familiar with; others will probably be news to you.

The post is based on an excellent recent post by Diana Urban, titled How to Market Your Book After the New Release Buzz Dies Down.

1. Use discounting to hook new readers

Use a backlist book to hook new readers. Readers are more inclined to try a book or author they’ve never heard of if it’s offered at a bargain price or free. However, they’re less likely to risk spending full-price before they’re a fan of an author’s work. Sixty percent of bargain readers purchase other books from an author they discovered through a price promotion, so after they buy a discounted backlist title they’ll often be willing to buy…