As a soon-to-be published Indie author, I have been researching marketing and platform building for several months now. I found this particular article very helpful and thought maybe you would, too!
Original post by Savvy Writers and e-books online:
It’s all about CONTENT MARKETING…
Authors can do either of the following:
- Spend ten thousands, even hundred thousands of dollars to buy their way into bestseller lists
- Create their platform – do your own marketing, write articles or short stories – or hire publicists
REMEMBER: Even Celebrity Authors are required to have a platform and a web presence!
Social Media has become part of our culture, and helps to connect with your readers. However when scrawling through tweets and other posts on Social Media sites one gets the impression that 90% of all posts by writers are “buy my book, buy my book, buy my book…”. Instead of posting links to useful or entertaining articles, reader only land at sales pages. Few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there, who could write great articles…
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