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If you ever see Marketing and Advertising from traditional puplishers, it’s for their Bestseller authors only, such as: Advance Book Reviews, posted on their book’s cover, Book Tours and Signings of celebrity authors, media coverage including reviews, speaking engagements, and placing at major bookstores who report to Bestseller lists.  How can author-publishers use the methods of global trade publishers to promote their self-published books?  You don’t need to travel to the Frankfurt Book Fair in Germany, like Johannes Kepler did in 1620 – yes, self-publishing was en vogue already four hundred years ago!

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7 Million Self-Published Titles:  Stiff Competition
Since 2010 roughly 7 million new self-published books appeared, almost all at online retailer’s websites.  And these titles will be offered for many years to come, as most of them are in digital format. The “gold rush” seems to be over and self-publishing has been dropping almost 50% per…